Approach

The job of a social entrepreneur is to recognize when a part of society is stuck and to provide new ways to get unstuck.

Bill Drayton

Bihani’s social enterprise model is designed around the intersection of innovative business service/products and non-profit impact. We categorize our services as either (1) Organizational, (2) Social, or (3) Health & Rehabilitation. We offer these services under a for-profit model for individuals/families, organizations and businesses.

Examples of some of our business services include home-based visits to older clients, caregivers trainings for groups or individuals working in geriatric care, and bazaars exposing local entrepreneurs. Our non-profit components allow us to extend our work with our social impact partners who are staff or and residents/ clients of old age homes and elderly day care centres; Mata Tirtha Old Age Home, Hope Hermitage Elderly Care Centre and Himalaya Old Age Home, through our ‘Wrinkles & Smiles’ program.

Following a person/family centric approach, we see client/members and their family “as equal partners in planning, developing and monitoring care to make sure it meets their needs. This means putting people and their families at the centre of decision making” (Health Innovation Network South London). This enables us to fully understand needs, goals and intentions and ensure alignment with our prescribed actions. We believe that our social impact should be self-sustaining and not solely reliant on donor support.

Our holistic approach to designing innovative services is divided into four different needs of elders in our community.

  • Physical: As we age, certain physical changes are to be expected, however, with proper nutrition and exercise, many serious conditions may be avoided or reduced
  • Psychological: This service is a must for elders because as people age  they have to make multiple adjustments
  • Social: The government started to include plans, policies and programmes for family-based security system to enable elderly to lead a dignified life
  • Health: It is only recently that the growing elderly population has been recognized as a health issue, calling for an appropriate program which takes into account the health care, psychological and social needs of this age group. It is stated in the Senior Citizens Act 2006 that “each organization providing health services shall provide health services by giving priority to the senior citizens”.
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